Shogun Case Studies

At Shogun Ads, we combine cutting-edge AI automation, creative content strategies, and advanced ads management to drive exceptional growth for brands across e-commerce and physical retail. Using platforms like Meta (Facebook & Instagram), Google Ads, TikTok, and Pinterest, we’ve delivered ROAS growth between 10x to 15x within 90 to 180 days. Below are real case studies demonstrating how we achieved this.

Case Study 1: Bonobos – Scaling a Menswear Icon (Meta & Google Ads)

• Challenge: Stagnating ROAS and rising CPC in a highly competitive fashion market.

• Strategy:

  • Implemented AI-powered dynamic product ads on Meta.

  • Segmented Google Shopping campaigns by product performance and profitability.

  • Launched creator-driven UGC campaigns to refresh ad fatigue.

• Results:

  • ROAS grew from 3.5x to 12x in 120 days.

  • Reduced CPC by 28% through negative keyword optimization and smart bidding.

Case Study 2: Girlfriend Collective – TikTok & Pinterest Viral Expansion

• Challenge: High dependency on Meta; struggling to enter new markets.

• Strategy:

  • AI-driven audience segmentation to identify new micro-influencer partnerships.

  • Launched a viral TikTok campaign using the brand’s sustainability story.

  • Pinterest Ads focused on lifestyle content and high-volume seasonal boards.

• Results:

  • Achieved 15x ROAS on TikTok in just 90 days.

  • Pinterest contributed to a 300% lift in new customer acquisition.

Case Study 3: Lunya – High-Impact Google Ads & YouTube Retargeting

• Challenge: Brand awareness strong, but low conversion rates.

• Strategy:

  • Deployed Google PMax campaigns with custom creatives showcasing product comfort.

  • Created a YouTube ad series targeting cart abandoners with AI-predicted buyer personas.

  • Implemented a hybrid bidding strategy blending Target ROAS and Max Conversions.

• Results:

  • Conversion rate increased by 34%.

  • ROAS grew from 5x to 13x within 150 days.

Case Study 4: Frank Body – Revitalizing a Mature Brand on Meta & TikTok

• Challenge: Ad fatigue and declining engagement.

• Strategy:

  • Produced new TikTok-native video ads leveraging trending audio.

  • Ran AI-optimized split tests across Meta to identify best-performing creative hooks.

  • Leveraged Lookalike Audiences paired with AI lifetime value modeling.

• Results:

  • TikTok generated a 14x ROAS in 90 days.

  • Meta campaign CTR increased by 47%, leading to a sustained 11x ROAS.

Case Study 5: The Healthy Mummy – Facebook Ads & Google Shopping Domination

• Challenge: High customer acquisition costs and stagnant growth.

• Strategy:

  • Launched a referral and influencer marketing integration through Meta Ads.

  • Revamped Google Shopping feeds with optimized product titles and AI-generated descriptions.

  • Implemented weekly performance reviews and bid adjustments using AI-predictive models.

• Results:

  • Achieved 10x ROAS within 90 days.

  • Cut CPA by 35% through granular targeting and negative keyword filtering.

Case Study 6: Dollar Shave Club – Retargeting & Content Expansion on YouTube and TikTok

• Challenge: Re-engage dormant subscribers and drive new subscription growth.

• Strategy:

  • Developed a humorous YouTube video series reviving the brand's viral personality.

  • Created TikTok challenges using UGC and viral trends.

  • AI-powered retargeting focused on high-propensity buyer segments.

• Results:

  • YouTube campaigns hit 12x ROAS in 90 days.

  • TikTok generated over 5 million organic views, driving 15x ROAS in 120 days.