Our Simple, Effective Scalable System.

Who We Help:
We partner with growth-focused e-commerce brands (Shopify, Amazon, and TikTok Shop) ready to scale with performance-focused ad systems. If you're spending $5K–$50K/month and want to build a system that compounds ROAS, you're in the right place.

Our Meta Ads System (12x ROAS Engine)

Step 1: Full Funnel Strategy by Product Type
We map your product mix into a full-funnel campaign structure:

  • Top of Funnel (TOF): Problem-Solution, Hooks, UGC for attention and clicks.

  • Middle of Funnel (MOF): Social proof, testimonials, unboxings.

  • Bottom of Funnel (BOF): Direct offers, urgency, retargeting.

Step 2: Creative Intelligence Stack
We design and test across 4 content types:

  • Image ads (static): lowest CPA, highest ROAS

  • UGC: retargeting + social proof

  • Demo/Explainer: new customer education

  • Problem/Solution: conversion hooks

Step 3: Campaign Structure

  • Start with Advantage+ Shopping Campaigns (ASC) for optimized cold traffic

  • Launch controlled Manual Sales Campaigns for warm traffic + creatives testing

  • Build segmented retargeting loops for abandoned carts, product viewers, and engaged users

Step 4: Tracking & Optimization

  • Pixel configuration with full server-side validation (Meta CAPI)

  • KPIs: ROAS, AOV, CTR, ATC, Cost Per Purchase

  • Weekly campaign optimization + creative refresh every 2 weeks

Typical Results:

  • 2-4x in testing phase (first 4–6 weeks)

  • 5–12x in scaling (90–180 days with optimized funnel + offer)

Google Ads Strategy (Search + Shopping + PMAX)

Step 1: Foundational Setup

  • Google Ads + Merchant Center connection

  • Conversion tracking via Google Tag Manager & Shopify

  • Keyword and branded search audit

Step 2: Smart Campaign Structure

  • Performance Max (PMAX): Full-spectrum campaign with segmented asset groups

  • Search Campaigns: High-intent buyers, branded + non-branded terms

  • Shopping Campaigns: Feed-optimized, AI-enhanced with rules-based product segmentation

Step 3: Bidding & Budgeting

  • Begin with Target CPA or Max Conversions to drive efficiency

  • Shift to Target ROAS as data matures

  • Dynamic budget scaling tied to performance thresholds

Step 4: Asset Strategy

  • Build custom image and video creatives specific to Google's layout

  • Upload multiple variations for responsive ad testing (15 headlines, 5+ long headlines, 4+ descriptions)

  • Leverage reviews, price extensions, and sitelinks to increase CTR

Optimization Cadence:

  • Weekly: Search term pruning, bid adjustments

  • Bi-weekly: Creative refresh and asset optimization

  • Monthly: Feed audit, campaign restructure if needed

Expected Outcomes:

  • Lower branded CAC

  • Higher Shopping CTR and conversion rate

  • Cross-platform lift in Meta + Google combined

Why Shogun Ads Works

  • 6-month growth planning built into every campaign

  • We own your KPIs like a performance partner—not an agency

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